A single platform for all your research needs
Find answers to questions about consumers, brands, campaigns, and products with MindMiners' consumer insights platform.
Easy to understand and use
Ask questions, track answers in real time, and analyze results intuitively with our platform.
Quick responses
Engage with targeted audiences using our exclusive panel, boasting over 5 million consumers from across Brazil.
What is possible to do
Product Development
Uncover the potential of a product even before its development. Evaluate market viability and understand consumers' needs, desires, and preferences.
Proof of Concept
Packaging Test
Claim Test
Portfolio Test / Product Basket
MaxDiff and TURF
Price Sensitivity Meter (PSM)
Consumer Behavior
Understand, in a deep way, who the consumer of a brand or product is, their habits and preferences to be clear about the buying journey, channels, and opportunities.
Usage and Attitudes (U&A)
Segmentation
Customer Journey
Persona Creation
Decision Tree
Customer Satisfaction
Measure customer satisfaction throughout the purchasing journey to optimize their experience and anticipate behaviors that impact outcomes.
Net Promoter Score (NPS)
Need Gap
Satisfaction
Brand strategy and communication
Map the level of receptivity to campaigns and understand a brand’s performance compared to competitors to identify opportunities and direct marketing efforts.
Brand Health Tracking (BHT)
Pre-teste advertising
Post-test advertising
Influence Mapping
Event/Sponsorship Recall
Complex research made simple
Ready to get to know your consumer and sell more?
Discover our consumer insights platform.