consumer insights instantly

Identify behavior patterns, changes, and trends with our Clusters,
the largest consumer monitor in Brazil.


monthly interviews available


equivalent to 70 unique research projects


brands from several categories


annual data updates with new questions

Be faster and propositive

Use thousands of available data points to validate hypotheses and identify opportunities. Expand the team's repertoire while saving time and budget.

Access relevant data 24/7

Immediate access to pre-collected data on lifestyle, media habits, consumer funnel, and journey to facilitate day-to-day decision-making.

Companies that already use our platform
MindMiners Clusters

Discover new possibilities

Elemento 3D representando tendências

Identify opportunities and map trends

Track changes in behavior patterns, trends, and opportunities with historical analysis of reliable data.

Elemento 3D representando consumidores

Answer questions about the market and consumers

Develop hypotheses and explore ways to expand operations, launch products, adjust communication, and position your brand.

Elemento 3D representando público

Recreate your audience and compare different profiles

Find patterns or significant differences to optimize your segmentation and thus truly unravel your audience.

How it works

Data at your fingertips a anytime

Segment as you wish

Choose from +10 thousand attributes to create diverse profiles, based on data on lifestyle, consumption funnel, journey and opinions.

Keep up with the changes

Continuously monitor changes and take advantage of the possibility of cross-referencing generational, demographic, and behavioral data.

Find what you need

Unlimited use of dashboards with information from dozens of searches: +40 categories with a consumer funnel and +400 brands.


Check out the mapped topics

Food and Beverages
  • Beer
  • Wine
  • Ready-to-drink alcoholic beverages
  • Alcoholic beverage
  • Powdered juice
  • Fruit juice
  • Sodas
  • Carbonated, flavored and tonic water
  • Capsule coffee
  • Coffee powder
  • Gourmet or premium coffee
  • Energetics
  • Yogurt
  • Milk
  • Margarine and butter
  • Shaped bread and tube
  • Wholemeal bread
  • Industrialized cake
  • Sweet biscuit
  • Salty cracker and toast
  • Chocolate
  • Bullets and gum
  • Frozen lunches and meals
  • Industrialized frozen foods
  • Industrialized condiments
  • Ready dough
  • Fast food
Hygiene and Beauty
  • Makeup
  • Diapers
  • Toothbrush
  • Toothpaste
  • Body moisturizer
  • Facial moisturizer
  • Body sunscreen
  • Facial sunscreen
  • Conditioner
  • Shampoo
  • Absorbent
  • Deodorant
  • Toilet paper
  • Parfum
Home Care
  • Fabric softener
  • Home and decoration
  • Dish detergent
  • Washing powder or liquid for machine
  • Pet food
Durable Assets
  • Refrigerators
  • Wash clothes
  • Wash dishes
  • Microwave
  • Stovetop
  • Vacuum cleaner
  • Mixer
  • Food processor
  • Blender
  • Electric oven
  • Air fryier
  • Toaster
  • Television
  • Smartphone
  • Landline
  • Computer/Laptop
  • Tablet
  • Printer
  • Sound equipment
  • Home theater
  • Vehicles
  • Delivery platforms and apps
  • Supermarket
  • E-commerce
  • Department stores
  • Insurance
  • Telephony
  • Stools
  • Aviation
  • Bus
  • Celebratory dates
Media Consumption
  • Streaming
  • Television
  • Information sources
  • Social Networks
Habits and Interests
  • Food
  • Apps
  • Physical activity
  • Games
  • Interests
  • Music
  • Travels
  • Household activities
Attitudes and Opinions
  • Refrigerators
  • Wash clothes
  • Wash dishes
  • Microwave
  • Stovetop
  • Vacuum cleaner
  • Mixer
  • Food processor
  • Blender
  • Electric oven
  • Air fryier
  • Toaster
  • Television
  • Smartphone
  • Landline
  • Computer/Laptop
  • Tablet
  • Printer
  • Sound equipment
  • Home theater
  • Vehicles
Consumer Profile
  • Pets
  • Physical characteristics
  • Upbringing
  • Trabalho
  • Forms of payment
  • Townhouse
  • Health and Medications
  • Sociodemographic
Research Blocks

Always a faithful portrait of your audience

Learn about some of the attributes available to segment your respondents with precision and agility.

Consumer Funnel

Consumer relationship with brands in a category

  • Brand awareness
  • Consumption/brand use
  • Last consumption/use by brand
  • Brand preference
  • Brand rejection
  • Brand consideration
  • Last consumption in the category
  • Last purchase in the category
  • Last purchase by brand
  • Brand experimentation
Consumer Profile

Consumer profile details

  • Personal characteristics
  • Family characteristics
  • Brand of items/services you own
  • Ownership of items/services
  • Details about possession of items
  • Attitudes and opinions
Shopping Day

Consumer profile details

  • Channels that contribute to the purchase decision
  • Most important buying factors
Buying and Consumption Habits

Consumer relationship with the category

  • Purchase frequency for own consumption
  • Frequency of home purchases
  • Place of purchase
  • Responsibility for the purchase
  • What other people do you buy for
  • Frequency of use/consumption by brand
  • Frequency of use/consumption of the category
  • Place of consumption
  • Responsibility for preparation
  • Occasions and characteristics of consumption
  • Sub-category purchase
  • Subcategory consumption
  • Sub-category preference
  • Consumption/use motivation
  • Attitudes about the category
  • Engagement with the category
  • Engagement frequency
  • Place/medium of engagement
  • Motivations/opinions about engagement
  • Engagement details
  • Future engagement with the category
  • Last engagement with category

Why Clusters MindMiners?

Feature de Tamanho da Amostra MindMiners

Profile granularity

Unravel behaviors with the most qualified respondent base in Brazil. Create as many Clusters as you need and compare data.

Menu dos Clusters MindMiners

Intuitive and easy to use

Count on a smooth experience. Simple enough for a Junior team, but with many possibilities for a Senior.

Feature de Acompanhamento de Ondas de dados MindMiners

Updated insights

Data is updated every quarter and a history of 3 years of information. Browse and consult as much as you want, with no usage limit.

“Riot met MindMiners at a time of expanding its scope of research. We heard a lot of positive feedback about the company and looked forward to it as one of the potential partners in this area.”

Thiago Furtado

Market Research Analyst

Logo da RiotGames
15-day free trial

Discover a new way to access consumer data