Evaluate the effectiveness of your communcation efforts in relation to your target audience and marketing objetives.
Before/After communication test
How effective is a marketing campaign, before and after a product or service is launched?
How does your marketing efforts impact your brand’s recollection index and the constrution of coherent brand associations?
What is the recollection index of a specific communication campaign promoted by a brand?
What is the impact of an event or happening on the reputation of your brand?
Campaign evaluation reports
How authentic are campaigns and other communication efforts promoted by a brand? And how do they help me stand out against competitors?
Evaluate the quality of customer service and brand exposure at specific points of sale.
What is the mean porcentage of gondula disruption for a brand in a specific point of sale?
Share of exposition
What is the mean porcentage of brand exposition at the gondulas?
How effective is customer service and product presentation at a specific point of sale?
How competitive is a determined product’s price when compared to other players in the same market segment and category?
Exposition check list
How impactful are promotions, sampling and other activities carried out at a point of sale in promoting brand awareness?
Understand how your customer behaves and what are his preferences.
Attitude and use (A&U)
What are a target audience’s buying habits in relation to a specific product or category?
How does your target audience divide into smaller consumer clusters according to behavior identification, interests and priorities?
Hábitos de consumo
Qual a frequência de consumo, motivações, preferências e estímulos de compra para uma determinada categoria de produto ou serviço?
Jornada do consumidor
Para quais pontos de contato da empresa com o consumidor devo direcionar meus investimentos para atrair mais atenção, melhorar a experiência de consumo e ampliar vendas?
Como capturar as experiências dos consumidores com produtos e serviços para mapear e compreender comportamentos e lógicas de compra?
Anticipate demand by evaluating customer perception about new or established products and services.
What is your target audience’s opinion, ranging from acceptability to purchase intention, regarding a product concept that is meant to be developed?
What price range does a target group atribute to a product and how does purchase intention fluctuate according to price rise and reduction?
Market potencial (TURF)
What is a product or service’s market potencial and what variations present better return potencial?
What product and service concept, within several available options, is the best choice to prioritize development?
Ranging from acceptabilty to purchase intention, what is the target audience’s opinion about the packaging of a product?
Evaluate brand perceived value and positioning.
With what frequency do your consumers remember your brand and how impactul is it in triggering experimentation, volume of sales and pricing of products and services when compared to market competitors?
Brand Image Evaluation
What impression does a brand generate in the consumer’s mind and what sort of associations, functional or emotional, does this image trigger?
Slogan, name and logo test
What slogan, name or logo, within available options, is capable of to create major identification with the target audience and guarantee to achieve brand positioning coherence?
Solve your marketing challenges
Develop better products
Test new products and concepts to discover new market opportunities.
Optimize your sales results
Optimize your price strategy to improve market penetration and increase sales.
Launch successful marketing campaigns
Evaluate the effectiveness of your communication efforts in order to increase marketing ROI.
Promote brand loyalty
Measure customer satisfaction and compare companies from the same market segment.
Incentivize customer satisfaction
Evaluate buying experience and improve customer journey.
Keep your customers engajed
Understand your customer’s profile, preferences and behavior in order to better relate to him.